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Marketing Your Reputation


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How To Market Your Reputation



Taking the smart approach to monitoring and marketing your reputation is key in the digital world where consumers can make an informed decision instantly on a business. You want that decision to be favourable and you can with effort control what they see.


There will be times when an individual may take exception to the service you have provided and left a negative review and you can turn a 1-star review into a five-star response. Detailed below is an approach we highly recommend business owners adopt and further down the page we highlight the services we offer for business owners who wish for their reputation to be professionally monitored, built and promoted.



The Smart Way Of Marketing Your Business and Reputation



Monitor Your Reviews



It goes without saying that monitoring your reviews is a sensible approach for any business owner, as your reputation is without doubt one of your biggest assets.


However, it is quite alarming how many businesses seem to neglect the importance of reviews for their business.


Monitoring your reviews is a key performance Indicator of what the consumer thinks of your business.


They can highlight areas of concern if you receive a negative review and allows you to pass on the praise to members of your team for a job well done if you receive a positive review.


An important aspect of monitoring your reviews allows you to respond to say thank you or address an area of concern, this is considered the professional approach.





Get New Reviews



Getting new reviews for your business is a proactive approach and reaps many benefits for a business.


Recent research highlighted that a large proportion of people think that reviews older than three months are no longer relevant to how a business is performing.


By having the right strategy in place getting reviews from your customers, clients or patients is not that difficult.


Receiving new and frequent reviews for the business shows social engagement which sends an important ranking signal to the search engines that your business is popular and tells consumers that they should be using your services.



Promote Your Reviews



There are many ways to showcase your reputation and one we actively encourage to market your business and brand to new and existing customers, clients, and patients.


1) Website

2) Printed Literature

3) Social Media Platforms

4) Video

5) Email Marketing

6) Content Marketing


Whichever you adopt for your business is a step in the right direction.


Be proactive and promote your reputation it is not an arrogant approach it is a smart approach.









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